Client: Nou Earth Day (Rotary Club Albion initiative)
Project: Visual identity, illustration design & brand awareness campaign
Focus: Awareness, inclusivity, and positive action for sustainability
Role: Visual identity design, illustration, campaign assets & brand awareness
The Challenge
Nou Earth Day is a national initiative aimed at raising awareness around climate change and sustainability in Mauritius. As a cause-driven campaign, it needed to communicate an important and serious message—without feeling heavy, negative, or inaccessible.
The challenge was to create a strong, recognisable visual identity and campaign that feels positive, modern, and inclusive, while still encouraging real awareness and action across diverse audiences.
Objectives
- Create a bold visual identity
Establish a clear and memorable look for Nou Earth Day 2025 - Raise national awareness
Communicate climate and sustainability messages clearly - Engage a wide audience
Connect with both younger and older generations - Inspire action
Make sustainability feel approachable and motivating
Research & Strategy
Edit Studio approached the project with a focus on emotion and accessibility:
- How do we talk about climate change without fear or guilt?
- What visual language feels hopeful and unifying?
- How can design help a cause travel further and reach more people?
The strategy centred on strong visuals, optimistic tone, and clear messaging—using design as a tool to spark conversation, awareness, and participation.
Design & Execution
- Visual Identity & Illustration Design
A full visual identity was designed from scratch, supported by custom illustrations that symbolise nature, community, and responsibility. - Consistent Brand Language
Colours, typography, and graphic elements were developed to feel vibrant, modern, and inclusive, ensuring consistency across all campaign materials. - Promotional & Campaign Assets
From posters and digital ads to event materials and online visuals, every asset was crafted to build excitement and recognition around Nou Earth Day. - Awareness-Driven Design
The visuals were designed not just to look good, but to communicate clearly—making the message easy to understand, share, and remember.
Final Outcome
- A bold, recognisable visual identity for Nou Earth Day 2025
- A cohesive set of campaign assets supporting nationwide awareness
- A positive and engaging brand presence that encourages real action
The result is a campaign that feels hopeful, inclusive, and impactful, helping sustainability messages resonate more deeply across Mauritius.
Design is thinking made visual.